Digital & Product Marketing Specialist

Digital & Product Marketing Specialist
Full-Time Permanent

Location: Toronto (On-site)
Hours: 8:30- 5pm Monday to Friday - 37.5 work week
Salary: $65,000.00

Job overview

The Digital & Product Marketing Specialist will focus on developing and executing creative strategies that drive consumer engagement, promote the brand’s product lines, and enhance the customer experience. This role will concentrate on B2C campaigns, social media management, and product-driven marketing initiatives to strengthen brand awareness across consumer touchpoints.

Key Responsibilities

• Manage consumer and internal team marketing inquiries
• Manage and optimize products and content on our B2C website
• Review and edit marketing materials for accuracy and consistency
• Lead or support B2C marketing campaigns across various channels that align with brand goals, drive product sales and improve consumer engagement
• Coordinate seasonal launches, ensuring campaigns are aligned with target audience interests
• Collaborate with design resources to create visually appealing marketing materials for online and offline use
• Manage influencer partnerships and brand ambassador programs to enhance consumer reach
• Monitor and respond to consumer trends and feedback to adjust campaign strategies
• Conduct brand performance analysis and reporting for insights into campaign success and consumer behavior
• Stay up-to-date with industry trends and competitor activities to identify new opportunities
• Provide backup for B2B Marketing Specialist

• Excellent written and verbal communication skills in English

• Strong understanding of B2B, D2C, and B2B2C marketing principles

• Strong analytical and data interpretation skills

• Excellent organizational, multitasking, and time management skills

• Ability to prioritize competing deadlines effectively

• Proactive, self-motivated, and collaborative approach

• Adobe Creative Suite and graphic design skills (an asset)

• Demonstrated knowledge of marketing strategies and best practices

• Ability to analyze marketing performance and generate actionable insights

• Ability to work independently and collaboratively

• Strong problem-solving and decision-making abilities

• Experience with multiple marketing channels and customer audiences

• Minimum of 3–5 years of professional marketing experience

• Previous marketing experience in the footwear or retail industry (an asset)

• Experience working with B2B, D2C, and B2B2C marketing channels

• Experience analyzing marketing data and evaluating campaign performance

• Experience managing multiple marketing projects and priorities

• Post-secondary diploma or bachelor's degree in Marketing, Business Administration, Communications, or a related field preferred

• Equivalent professional marketing experience may be considered